Thursday, February 28, 2013

Week 8 EOC: Bratz vs. Matell

What a foolish battle between two brands. Sure they both are dolls that can be dressed up, but they are two completely different types of dolls. Bratz are a little edgy maybe even slightly trashy. Barbies are a little more reserved not quite as scandalous. However Mattel things the design was stolen due to the fact that the creator of Bratz was working at Mattel at the time he came up with Bratz. Now that doesn't mean that the design was stolen or anything but Mattel seems to believe that they are owed something and wanting the destruction of them. The truth of it is that Mattel didn't want them succeeding from their company and taking away any and all ideas in which were used to create the new dolls, Bratz. They took them to court to battle it out. It's been an ongoing affair. "Mattel won the rights to the $1 billion-plus Bratz franchise earlier this year in a lawsuit against MGA and former Mattel Barbie designer Carter Bryant, who invented the Bratz concept while under contract to Mattel."(
http://www.reuters.com/article/2008/12/04/us-mattel-bratz-idUSTRE4B311220081204) Then back in 2008 a federal jude ruled for MGA (Bratz) to stop selling their dolls, and stopped them from using the name, and also that hundred's of Bratz products infringed upon on copyrights owned by Mattel. Now fast foreword years later and they're still battling it out in court. Even MGA gets awarded money at one point. It's just a back and forth deal that may never end...



No comments:

Post a Comment